The purpose of this interview is to find the target audience for my magazine. I will find out their interests, lifestyle and what appeals to them when purchasing a magazine.
1) What age range do you fit in to?
"25-40"
2) Do you tend to purchase horse magazines? If so, which?
"I usually get the Horse and Rider magazine each month, because it has useful articles in about horse care. I've never really bought any other horse type of magazine."
3) What makes you buy this particular magazine?
"Ive never really explored or looked at any other magazine, I enjoy getting this because it includes lots of different information, it is always different stories and tips each time. It also has exclusive articles which I like having access to!"
4) What attracts you to the front cover? ( Image / language / font )
"The front cover should always have a colour scheme rather than it having lots of different colours because then it looks overcrowded. I prefer a magazine which has a professional look to it.
5) What would you expect from an Equestrian magazine cover?
"I would expect the front cover to have a big picture of a horse, either a close up of a horses head or someone riding a horse."
6) What colours appeal to you most for a magazine cover?
"I think that natural colours look best for a horse riding magazine, although sometimes I think including one bold colour also looks good."
7) What would you prefer to read in an Equestrian magazine?
"I think it's best when a magazine looks at all different areas rather than just focusing on one thing. So in an equestrian magazine it would be good to have a mixture of information, some about caring for horses, some tips and parts about showing/dressage."
8) Would you be interested in buying a magazine to find out about horse riding fashion?
"Yes, because its a specialised area and none of my friends have horses so I can't get any fashion advice off them."
Friday, 27 November 2015
Friday, 20 November 2015
Analysis of equestrian magazine cover
After carrying out research I have decided that I am going to do an equestrian magazine therefore I am going to analyse a Horse and Rider magazine cover.
I have chose to analyse this cover as it follows the codes and conventions of a typical magazine cover. The masthead is placed across the top in a bold font with the pug partially covering it on the top right hand side. Underneath the masthead the website is given and above the masthead is the puff which states "A real passion for horses". The feature article photograph is the main focus of the cover filling most of the page. There are many secondary articles given down the left hand side of the magazine giving an insight into what the magazine includes.
The colour scheme of this magazine is blue, white and yellow which are very natural and earthy. The colour yellow is used in order to highlight the main articles within the magazine and also to highlight the quote which is given at the bottom of the cover as these are important aspects of the magazine cover. The majority of the text is in a white font which contrasts against the blue background and makes the text clearer for the audience. The use of the colour turquoise could imply they are trying to attract a male audience. The feature article photograph is of a horse, the horse is clearly well looked after and has a shine to its face in order to appeal to the audiences eye. There is also a thumbnail image accompanying a secondary article of Michael Eilberg doing dressage, which again suggests that this magazine is trying to attract a male audience. The cover uses informal language as there are words such as 'Ouch' and 'Horsey' used within the secondary article descriptions. The articles are presuming the reader owns a horse and giving solutions to problems.
The genre of this magazine is Equestrian. We know this through the repertoire of generic elements as the cover uses horse riding terminology such as 'Dressage' within one of the secondary articles . The demographic target audience for this magazine would be both male and female aged 25 - 40. The psychographic audience would be those who own a horse themselves or are interested in horse riding and showing.
On the front of the cover is the feature article photograph of a horse. The horse appears to be well looked after and has a shine to it which could suggest that the psychographic target audience are wealthy and have money to look after the horse.
I have chose to analyse this cover as it follows the codes and conventions of a typical magazine cover. The masthead is placed across the top in a bold font with the pug partially covering it on the top right hand side. Underneath the masthead the website is given and above the masthead is the puff which states "A real passion for horses". The feature article photograph is the main focus of the cover filling most of the page. There are many secondary articles given down the left hand side of the magazine giving an insight into what the magazine includes.
The colour scheme of this magazine is blue, white and yellow which are very natural and earthy. The colour yellow is used in order to highlight the main articles within the magazine and also to highlight the quote which is given at the bottom of the cover as these are important aspects of the magazine cover. The majority of the text is in a white font which contrasts against the blue background and makes the text clearer for the audience. The use of the colour turquoise could imply they are trying to attract a male audience. The feature article photograph is of a horse, the horse is clearly well looked after and has a shine to its face in order to appeal to the audiences eye. There is also a thumbnail image accompanying a secondary article of Michael Eilberg doing dressage, which again suggests that this magazine is trying to attract a male audience. The cover uses informal language as there are words such as 'Ouch' and 'Horsey' used within the secondary article descriptions. The articles are presuming the reader owns a horse and giving solutions to problems.
The genre of this magazine is Equestrian. We know this through the repertoire of generic elements as the cover uses horse riding terminology such as 'Dressage' within one of the secondary articles . The demographic target audience for this magazine would be both male and female aged 25 - 40. The psychographic audience would be those who own a horse themselves or are interested in horse riding and showing.
On the front of the cover is the feature article photograph of a horse. The horse appears to be well looked after and has a shine to it which could suggest that the psychographic target audience are wealthy and have money to look after the horse.
Monday, 16 November 2015
Company information
Conde Nast
Conde nast is one of the production companies in my chosen industry as it deals with various genres and target audiences. The company was founded in 1909 by Conde Montrose Nast and has been owned and operated by the Newhouse family since 1959. Conde Nast is a conglomerate meaning that it is made up of smaller companies such as Vogue, GQ and Glamour. As it is a conglomerate it allows them to take risks such as creating magazine which may not be popular, because they still have the other magazines such as Vogue and GQ which they know they can rely on. Conde Nast covers many different categories such as:
> History
> Fashion and lifestyle
> Bridal
> Golf
> Food
> Travel
> Technology
> Culture
> Music
Within each of these sub genres there are various different magazines. For example within fashion and lifestyle there is Vogue, Glamour, Teen Vogue, GQ, Allure and many more.
Bauer Media Group
Bauer Media Group is a large European based media company which is headquartered in Hamburg, Germany and is one of the most successful privately owned media companies in the world. It manages a portfolio of more than 600 magazines, 400 digital products and 50 radio and TV stations globally. The portfolio includes some of the countries longest running brands including:
> Cosmopolitan
> ELLE
> Top Gear
> Wheels
> BAZAAR
> Cleo
The company's business portfolio also includes printing companies, postal services, marketing and media sales.
Conde nast is one of the production companies in my chosen industry as it deals with various genres and target audiences. The company was founded in 1909 by Conde Montrose Nast and has been owned and operated by the Newhouse family since 1959. Conde Nast is a conglomerate meaning that it is made up of smaller companies such as Vogue, GQ and Glamour. As it is a conglomerate it allows them to take risks such as creating magazine which may not be popular, because they still have the other magazines such as Vogue and GQ which they know they can rely on. Conde Nast covers many different categories such as:
> History
> Fashion and lifestyle
> Bridal
> Golf
> Food
> Travel
> Technology
> Culture
> Music
Within each of these sub genres there are various different magazines. For example within fashion and lifestyle there is Vogue, Glamour, Teen Vogue, GQ, Allure and many more.
Bauer Media Group
Bauer Media Group is a large European based media company which is headquartered in Hamburg, Germany and is one of the most successful privately owned media companies in the world. It manages a portfolio of more than 600 magazines, 400 digital products and 50 radio and TV stations globally. The portfolio includes some of the countries longest running brands including:
> Cosmopolitan
> ELLE
> Top Gear
> Wheels
> BAZAAR
> Cleo
The company's business portfolio also includes printing companies, postal services, marketing and media sales.
Wednesday, 4 November 2015
Regulatory bodies
The Press Complaint Commission (PCC) was replaced by the Independent Press Standards Organisation (IPSO) which is a new self regulatory body for newspaper and magazine industries. They exist to uphold the highest standards of journalism in the UK. They also support members of the public who complain if they believe the Editors' Code of Practice has been breached either in a newspaper or a magazine. The Editors' Code of Practice deals with issues such as invasion of privacy, intrusion, accuracy and harassment. Therefore, IPSO protects individual rights yet helps to maintain freedom of expression for the press.
One of the main aspects of IPSO which I will consider when writing my article in my magazine is invasion of privacy. They believe that everyone is entitled to respect for their private family and home life. This means that using photographs of individuals in private places without their consent is not acceptable. Therefore, if I am creating an article about a person I will respect their privacy and not make any intrusions into the individuals private life unless I have consent. Another thing which I will do is acknowledge the sources. If I use information from someone or somewhere else I will report the source in order to avoid claims of inaccuracy. Harassment is another major aspect of IPSO and they say that journalists must not question, telephone or photograph individuals when they have been asked to stop or remain on their property when they have been asked to leave. This means that when I create my magazine I will ensure that no form of harassment takes place.
One of the main aspects of IPSO which I will consider when writing my article in my magazine is invasion of privacy. They believe that everyone is entitled to respect for their private family and home life. This means that using photographs of individuals in private places without their consent is not acceptable. Therefore, if I am creating an article about a person I will respect their privacy and not make any intrusions into the individuals private life unless I have consent. Another thing which I will do is acknowledge the sources. If I use information from someone or somewhere else I will report the source in order to avoid claims of inaccuracy. Harassment is another major aspect of IPSO and they say that journalists must not question, telephone or photograph individuals when they have been asked to stop or remain on their property when they have been asked to leave. This means that when I create my magazine I will ensure that no form of harassment takes place.
Subscribe to:
Posts (Atom)